Mitsubishi is gearing up for a significant transformation, with ambitious plans centered on electric vehicles (EVs), sustainability, and advanced technology. The company's roadmap is bold, with hybrid and electric options taking center stage along with major reductions in CO2 emissions. Let's take a peek at what's ahead — new cars, innovative designs, and technological breakthroughs that will shape Mitsubishi's future.
Emerging Trends and Technologies Influencing Mitsubishi
Several key automotive industry trends are steering Mitsubishi's future.
Electric and Hybrid Model Development
Electric power tops the list of Mitsubishi's priorities, with the company doubling down on expanding its electric and hybrid lineup. This is part of the automaker's Momentum 2030 plan to electrify 50% of its sales by 2030 and produce fully electrified vehicles across the entire lineup by 2035. Mitsubishi has also committed to investing $1.5 billion in battery procurement by 2030.
Already, new 2025 hybrid options and all-electric vehicles are available, showcasing Mitsubishi's intent to innovate. With advancements in battery technology and design, these vehicles promise longer ranges, faster charging, and greater overall performance. Green initiatives remain front and center for Mitsubishi. The company has committed to a 40% reduction in vehicle CO2 emissions and 50% in its operations by 2030. Behind these targets are ongoing efforts to use earth-friendly materials and greener manufacturing methods.
Advanced Connectivity and Driver-Assistance Systems
Mitsubishi is integrating next-generation connectivity features and advanced driver-assistance systems into its 2025 models. The future of driving is all about seamless tech, and Mitsubishi is investing heavily in features that make your drive easier. New models come with larger infotainment screens, better connection options, and a more intuitive interface.
Self-driving tech boosts both safety and convenience. Its cars already come with advanced tech such as adaptive cruise control, lane departure warnings, and automatic emergency braking. These systems work in concert to keep you safe and make your drive less stressful. Looking beyond these basics, Mitsubishi is investing heavily in research and development to integrate more sophisticated self-driving capabilities into its vehicles, making driving not only safer but also more convenient.
A prime example is the 2025 Outlander. This model boasts a 12.3-inch touch screen, giving you easy access to an array of features and car functions while keeping your focus on the road. It's a clear demonstration of how Mitsubishi is enhancing its cars with tech-forward features that make everyday driving a smarter, more connected experience.
New Models and Exciting Design Innovations
Challenge 2025 — Mitsubishi's midterm business plan, released in March 2023 — has called for 16 new models in just five years, with nine of them being either electric or hybrid vehicles. In 2025, Mitsubishi is already rolling out four new rides: a three-row SUV, a compact crossover SUV, and two all-electric options.
The company's design language is getting a makeover too. It's shifting toward cleaner, more minimalist interiors with sustainable materials. The exterior designs will feature sharper lines and more dynamic stances, moving away from their conservative styling. The redesigned 2025 Outlander' is a great example of this new look.
2025 SUVs and Crossovers
SUVs and crossovers are the bread and butter of Mitsubishi's plans for the future. The Outlander and Eclipse Cross lead this charge, with an emphasis on innovative features and improved performance. The 2025 Outlander Plug-in Hybrid will get an upgraded battery that boosts electric-only driving range, along with a finely tuned suspension for a smoother ride.
Comfort and convenience remain key areas of focus in these models. Every 2025 Outlander will have heated front seats standard, while the SEL trim adds a panoramic roof and heated steering wheel, making your driving more enjoyable. The 2025 Eclipse Cross keeps its eye-catching design but adds safety tech such as Rear Seat Alert, proving that Mitsubishi cares about both looks and safety in its SUV lineup.
Driver-Centric Design in Future Builds
Mitsubishi is putting drivers first in its future car designs by placing more intuitive screens and wireless connectivity in new models such as the 2025 Outlander. This driver-first approach matches the company's marketing strategy, which targets tech-minded folks aged 25-60 with middle to high incomes. The numbers show it's working; Mitsubishi has seen a 13.5% jump in online leads through AI-powered customer targeting and an 18.4% sales boost after rolling out its new marketing plan. By listening to what customers want and using market research wisely, Mitsubishi is creating cars that go beyond basic expectations.
Commitment to Sustainability and Eco-Friendly Materials
Mitsubishi's focus on sustainability isn't just about making cars more fuel-efficient; it's also about reducing its environmental footprint across every aspect of manufacturing. Mitsubishi has committed to using more sustainable materials in their future vehicles while aiming to reduce waste and carbon emissions.
This move toward eco-friendly materials goes hand in hand with Mitsubishi's minimalist design approach. By streamlining its designs and focusing on what truly matters, Mitsubishi creates sleek, modern cars that appeal to your ecological values. These efforts are part of a broader commitment to reduce the company's operational emissions by 50% in the next five years. This combination of green materials and clean design positions Mitsubishi as a thoughtful, responsible carmaker.
Strategic Partnerships and Global Expansion
Mitsubishi's business strategy extends beyond vehicle development. As part of its Momentum 2030 plan, the company is positioning itself for global growth, with plans to introduce new models and expand its presence in existing markets. In the U.S., Mitsubishi plans to grow beyond its current 330 dealerships, helping to reach more customers and improves accessibility.
Industry Collaborations
Mitsubishi's industry partnerships form a cornerstone of their growth strategy. Mitsubishi's membership in the Renault-Nissan-Mitsubishi Alliance gives it access to shared technology development and resources, lower costs, and increased market reach. This collaboration is critical to advancing Mitsubishi's EV and self-driving technology.
Beyond this alliance, Mitsubishi is scouting new opportunities. A potential partnership with Nissan and Honda could open fresh avenues for innovation, especially in smart tech and EVs. These partnerships line up perfectly with the Momentum 2030 strategy and support the carmaker's EV and tech advancement goals.
Mitsubishi's Road Ahead
Electrification, innovation, and sustainability are at the core of Mitsubishi's Challenge 2025 and Momentum 2030 plans. With its business goals reflecting industry trends toward environmental sustainability and advanced tech, Mitsubishi is poised to become a leader in the next generation of automobiles.
Visit Boardman Mitsubishi To Learn More
As Mitsubishi keeps pushing automotive boundaries, you have plenty to watch for. If you want to stay informed about Mitsubishi's latest moves or see these innovations up close, come see us at Boardman Mitsubishi. We'll let you test-drive any model on our lot, and we'll discuss special deals and financing options to help you with your decision. The future of driving is taking shape, and Mitsubishi's gearing up to help define it.